There are aspects of running a real estate investment firm that are draining. Tracking down leads is one of them for most people in the industry. You get a packet of leads and start cold calling. The vast majority of those calls are fruitless, but what else can you do?
You can invest in a lead generation campaign that doesn’t rely on cold calls at all. Instead, you work on digital tools to automate most of your lead generation. It saves you countless hours of grinding away at finding vanishingly small numbers of motivated sellers. It puts you in the driver’s seat of your own outreach. When you use these tools and methods correctly, it sets you up for long-term lead generation that helps motivated sellers look for you. Imagine how that could transform your business.
If it sounds compelling, keep reading to learn more.
Optimize Your Website
Website optimization is one of the most reliable ways to get an audience to find you and come to you over the internet. For real estate investor marketing, this is all about finding motivated sellers. You can target keywords and content that make you highly visible and appealing to motivated sellers in your area.
By focusing on geographically based keywords and content that is appealing and helpful to motivated sellers, you can become a leading resource for people who are looking to sell their properties to a business exactly like yours.
Ensure that your message on the site is clear, and quality leads will look for you instead of the other way around.
Optimize Google My Business (GMB)
Google My Business is among the most powerful tools for geographical marketing. If you want to be more visible in a specific area for real estate investment, you need a strong GMB campaign.
The goal is to get into the Google three-pack. These are the top results for local businesses that fulfill search criteria.
This starts by setting up your GMB account. Get verified and work on a good description. From there, you generate content through posting and geo-tagging images. This boosts your visibility through GMB, and as you rise in the ranks, your lead generation will emerge.
Invest in Google Ads
This is the easiest way to jump to the top of search results. You can have ads that display your business above the Google three-pack. It does cost money, but a strong Google ad campaign will make you one of the first things seen by any motivated seller looking for options.
Money invested into Google ads is likely to return better leads in larger numbers than your traditional packet of leads. Also, when you buy ads from Google, they help you customize your campaign to get the best return on your investment and target certain budget ranges.
Try Facebook Ads
Facebook ads can be just as lucrative, if not more so, than Google ads. Facebook is particularly popular for real estate businesses. Part of this is because Facebook has marketing resources tooled specifically for the real estate industry. Part of it is because Facebook is the social media app that is already primed for discussing homeownership and the issues that lead people toward becoming motivated sellers.
Most motivated sellers will be using their social media accounts to try to network and find a buyer. The Facebook algorithm will pick up on that and steer them toward you, creating some of the highest-value leads you can find.
Never Stop Optimizing
Lead generation is an endless pursuit. In your own endeavors, you will find that some things do better than others in your market. As long as you pay attention, you can make adjustments over time and constantly improve your outlook.
If the campaign doesn’t take off right away, look over your geographical specifics. Reconsider your demographics and target audience. Make sure you’re investing in the right areas to get to the people you want to reach. If you keep up your effort, you will find ways to generate good leads. Once you do, the effort required on your end will fall precipitously because you have utilized digital tools to effectively automate your continued lead generation. If you are ready to grow your real estate investor business, it’s time to bring in some experts. There are professionals who can help you jump-start your lead generation and optimization right now. One resource you should consider is Investor Nitro. Contact us today to see how we can help your business customize and pursue a campaign that will get you more motivated sellers and more valuable real estate purchases.