The term digital marketing refers to a broad range of strategies that put businesses in front of customers who are already searching for their products. Which avenue you pursue will depend on exactly what you are trying to accomplish, and an extensive digital marketing campaign will probably use each method. Here are a few examples of how digital marketing breaks down.

Custom Websites

Barring business listings, it’s hard to find a business online when they don’t have a website. Beyond that, a website needs to have useful information, be easy to navigate, and present your brand in a positive light. At Investor Nitro, our custom websites allow you to customize your digital presence to best reflect the values and strengths of your business.

SEO

SEO, or search engine optimization, is optimizing a website so that it ranks ahead of other sites on Google’s, Bing’s, or other search engines’ organic Search Engine Results Page (SERP). This is where the majority of traffic comes from, even for businesses. However, getting that traffic requires constant and regular updates to a website, and outperforming competition.

Google Business Profile

Google Business Profiles are an integral part of local optimization. Because search engines like Google heavily rely on the physical location of a business for ranking in their SERP, just properly setting up and maintaining a Google Business Profile can generate rankings and leads in and of itself. Even without a physical location, setting up a service area can help Google optimize your business locally when people are searching in the area.

PPC

PPC advertising, or pay per click, is similar to SEO in that the goal is to get into search engine results, but in the paid rather than the organic section. This is done by bidding directly on keywords and crafting ads for customers. PPC ads are a great way to pay directly for visibility in the short term and can work in conjunction with SEO to increase a websites visibility.

Social Media Management

Social media marketing is an often overlooked medium due to its social nature, but there are plenty of business opportunities to be had. Social media is a great way to get information out, dialogue with customers, answer concerns and reviews, and social media sites even have their own form of paid advertising opportunities to gain leads.

AI Marketing

AI marketing uses artificial intelligence tools—like ChatGPT, Google Gemini, and Microsoft Copilot—to connect businesses with customers in smarter, faster ways. By combining traditional SEO with AI-focused optimization, it ensures your content, services, and brand are easily understood, trusted, and recommended by AI platforms. This approach helps you appear in AI-generated answers, reach high-intent audiences sooner, and stay ahead in a rapidly changing digital landscape.